Native Nashville Homes: Real Estate Talk from the Comfort of My Laptop: Pinterest and the Sale of Your Nashville Home

Pinterest and the Sale of Your Nashville Home

Pinterest and the Sale of Your Nashville Home

I am hugely in love [read: obsessed] with Pinterest.  As a visual learner, I love looking at all of the pictures of beautiful and interesting things.


One thing I have come to realize, though, is that it’s really the “quirky” or “custom” items that I am drawn to.  You know, that wiener dog that looks like Chewbacca, or that gorgeous French blue and gold wedding cake.

Then there are the super cool house features, like the subterranean wine room done in a unique way or a café inspired wet bar.

And, of course, who can ignore the funny quotes?

But not only does Pinterest inspire, it also produces a way for us to be proud of the things that we have either made or accomplished.  And how do you feel when someone else repins your pic?  I know I feel glad that others are enjoying some of the same things that I enjoy.

Upon reflection, one thing really stands out to me about Pinterest – there is an audience out there who genuinely finds the bizarre, unique and custom items in life to be inspirational! 

I am always telling my clients when they are getting ready to sell their Nashville home that they should try to appeal to the widest audience:  use neutral colors on the walls and floors, make sure that every room makes “sense”, the kitchen and baths are traditional looking, the yard is free of any “art”.

While it’s true that most people don’t want anything “weird” or too “outlandish” in their home, it very well might be that the customized part of your home SELLS THE HOUSE.

The Potting Shed that Sold the House

I think about my own house here.  Honestly, I’m not terribly in love with the house itself (though I think with a bucketful of cash I could do enough renovating to be happy).  But what REALLY SOLD ME on the house was this beautiful back yard with a potting shed.  Inside the potting shed, there were actually shelves with grow lights on them.  Most people wouldn’t think shelves with grow lights would be a real selling point.  But for me, an avid gardener, the thought of having my own grow lights already in place was exciting!  These grow lights also gave me the thought that perhaps another avid gardener had lived here previously.  Turns out I was right – imagine my surprise when the first spring rolled around and I had THOUSANDS of daffodils blooming throughout the yard– every color, every variety, even types of daffodils that I had never seen before! 

A Sea of Daffodils and St. Francis at my Nashville Home

But wait, there’s more!  Throughout that first spring and summer, more and more plants kept appearing – peonies, iris, muscari, clematis, arum, sweetpea vine, garlic, roses, woodland phlox, cherry trees, crape myrtles, hibiscus, holly and nandina shrubs, the list just kept growing!

As I came to find out, a man had gardened there for more than 40 years and had grown all kinds of perennials, shrubs and trees.  He really enjoyed propagating African violets (thus the grow lights).  And apparently he gardened a LOT because no matter where I dig in the yard, the soil is PERFECT.  No hard clay anywhere – clearly he amended the soil throughout the yard, which is practically unheard of now. 

So what I found to be the best part of the property was and is the part that gives me unending gardening bliss and makes me never want to move!

The moral of the story is – be yourself, go ahead and do those custom touchesthat would mean so much to you in your home – it might turn out to be the very thing that helps your home sell!

My Heavenly Back Yard in the Spring


Comment balloon 16 commentsEmily Lowe • December 10 2012 08:55AM


Emily, I too like Pinterest but still a newbie, I did read a blog about Pinterest this morning and I should have posted it, it said one should always put the pin-it button at the end of each of your blogs? Thanks for sharing your cool story and

Posted by Bob Ratliff, "Sold on Bob" (Canyon Vista Realty) about 5 years ago

You have definitely a happy yard. . your green thumb is apparent. .. .have a good day!

Posted by Fernando Herboso - Broker for Maxus Realty Group, 301-246-0001 Serving Maryland, DC and Northern VA (Maxus Realty Group - Broker 301-246-0001) about 5 years ago

It is certainly interesting how some minute details can totally sway a buyer's decision.  

Posted by Kevin Mackessy, Dedicated. Qualified. Local. (Blue Olive Properties, LLC) about 5 years ago

Great post...and presentation.   Have suggested.

Posted by Li Read, Caring expertise...knowledge for you! (Sea to Sky Premier Properties (Salt Spring)) about 5 years ago

Emily, I wish the people who had owned my home before me had done half of what your guy did!

Posted by Connie Harvey, Realtor - Nashville TN Real Estate (Pilkerton Realtors) about 5 years ago

If you have a home that is unique - Pinterest can be a great way to gain some traffic and eyeballs to your website. :)

Posted by Jon Karlen, Louisville & Shelbyville Kentucky real estate (Finish Line Realty - Shelbyville & Louisville Ky Real Estate) about 5 years ago

Emily, you never know what might attract a buyer to a home. It sounds like your first year was full of pleasant surprises.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) about 5 years ago

Emily,  I am very new at Pinterst and a visual learner too.  I look forward in learning more and having the opportunity to gain presence in Pinterest.

Posted by Stephanie Stringer, Mortgage Loan Originator (First Choice Loan Services NMLS#210764) about 5 years ago

Goes to show you cant have to many pics of the home you are selling! I just don't understand why some Realtors just put one pic on their listing. I really need to look into pinterest and check it out.

Posted by John Fauth, Turning your dreams into an address! (Coldwell Banker King Thompson) about 5 years ago

I love perusing Pinterist. I find it so inspiring, even if i"ll never paint my nails crazy or do braids with my hair. Love the recipes and architecture.

Posted by Erica Ramus, MRE, Schuylkill County PA Real Estate (Erica Ramus - Ramus Realty Group - Pottsville, PA ) about 5 years ago


What a treat to wake up to your ever changing gardening landscape.  While I agree we do tend to make homes for sale a bit homogenous, key factor is doing what you love and have a clean organized home for sale. 

All the best, Michelle

Posted by Michelle Francis, Realtor, Buckhead Atlanta Homes for Sale & Lease (Tim Francis Realty LLC) about 5 years ago

Emily, I too love Pinterest. I can spend hours looking at homes, room decors, shoes, recipes, architectures, travel, places around the world, and on and on. Each photo has its own unique story just like a house. Wishing you all the best this Holiday season.

Posted by Les & Sarah Oswald, Broker, Realtor and Investor (Eastvale Team Realty & Property Mgmt) about 5 years ago

Emily, we have often told Sellers to leave their custom colors, as they are desirable to many Buyers. Your home sounds absolutely dreamy!!


Posted by Sharon Alters, Realtor - Homes for Sale Fleming Island FL (Coldwell Banker Vanguard Realty - 904-673-2308) about 5 years ago

Pinterest can be truly addictive!  I love your potting shed, your garden, AND your little wiener dog!!  I'll check out your Pinterest boards, too.  Almost two years ago I moved into a home where the previous owners, who'd built the house in 1960 and lived in it for 45 years, were avid gardeners.  Although I moved in during the Winter, when Spring and Summer came around the yard was ablaze with hundreds thousands of flowers!!  What a bonus.

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) about 5 years ago

Hi Emily.  I love pinterest, too, so I just followed you.  I have found it helpful w/ many of customers - it helps them visualize things.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) about 5 years ago

Well my brain is too small to wrap around pinterest at this time. However, I have always dreamed of grow lights and a green house to winter my plants in. I'm guessing your giggling all winter just awaiting the first blooms of spring.

Posted by Sherry Chastain, Realtor, Selling Homes, Lake Properties,Luxury Homes,Short Sales (Hendersonville, Nashville, Old Hickory, Lebanon Tennessee) about 5 years ago